A PREVALENT ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS AREA

A prevalent acquisition strategy example in the business area

A prevalent acquisition strategy example in the business area

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Below is a brief overview to understanding the different acquisition solutions and techniques that business leaders can pick from



Among the several types of acquisition strategies, there are 2 that people have a tendency to confuse with each other, possibly due to the similar-sounding names. These are known as 'conglomerate' and 'congeneric' acquisitions, which are 2 rather distinct strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in totally unrelated industries or engaged in different ventures. There have actually been numerous successful acquisition examples in business that have involved two starkly different businesses without any overlapping operations. Typically, the objective of this strategy is diversification. As an example, in a scenario where one product and services is struggling in the current market, businesses that also have a diverse range of additional product or services have a tendency to be much more stable. On the other hand, a congeneric acquisition is when the acquiring firm and the acquired business are part of a similar sector and sell to the same kind of customer but have relatively different service or products. One of the main reasons why businesses may decide to do this sort of acquisition is to simply broaden its product lines, as business individuals like Marc Rowan would likely verify.

Prior to diving right into the ins and outs of acquisition strategies, the very first thing to do is have a solid understanding on what an acquisition actually is. Not to be confused with a merger, an acquisition is when one firm purchases either the majority, or all of another business's shares to gain control of that firm. Generally-speaking, there are about 3 types of acquisitions that are most common in the business sector, as business people like Robert F. Smith would likely know. Among the most usual types of acquisition strategies in business is known as a horizontal acquisition. So, what does this indicate? Essentially, a horizontal acquisition entails one company acquiring an additional firm that is in the exact same market and is performing at a similar level. Both companies are generally part of the same sector and are on an equal playing field, whether that's in production, finance and business, or farming etc. Typically, they could even be considered 'competitors' with each other. Generally, the main benefit of a horizontal acquisition is the increased potential of raising a company's consumer base and market share, in addition to opening-up the possibility to help a business broaden its reach into brand-new markets.

Many people think that the acquisition process steps are always the same, regardless of what the company is. Nevertheless, this is a common mistaken belief because there are actually over 3 types of acquisitions in business, all of which include their very own procedures and approaches. As business individuals like Arvid Trolle would likely confirm, among the most frequently-seen acquisition strategies is referred to as a vertical acquisition. Basically, this acquisition is the polar opposite of a horizontal acquisition; it is where one company acquires another business that is in an entirely different position on the supply chain. For instance, the acquirer firm may be higher on the supply chain but opt to acquire a company that is involved in a crucial part of their business functions. In general, the appeal of vertical acquisitions is that they can generate new earnings streams for the businesses, along with decrease costs of manufacturing and streamline operations.

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